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Labels are for cans, not for people

Coca-Cola removes label from its cans to prove that we shouldn’t judge based on appearances

In honor of the Islamic holy month of Ramadan, the beverage giant is producing unmarked cans in Middle Eastern countries to raise awareness for worldwide prejudice and stereotypes. The special cans swap out the brand’s iconic cursive lettering for a design that features only the white ribbon and the message, “Labels are for cans, not people.”

The campaign is being led by Dubai-based agency  and the cans will be produced in Middle East countries for Ramadan, which began at sundown on June 17.

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